Podcasting Success Secrets: How to Launch, Grow & Monetize Your Podcast with Expert Producer Jamie Kennedy | The Redwood Empire Podcast

Join us for an in-depth conversation with Jamie Kennedy, executive producer and founder of Brave Moon Podcasts, as we explore the world of podcasting. Jamie shares insider secrets from her experience producing podcasts for health, fitness, and wellness professionals, covering everything from launch strategy to monetization.

About Jamie KennedyJamie Kennedy is the founder and executive producer of Brave Moon Podcasts, a podcast management agency specializing in helping health, fitness, and wellness professionals create podcasts that connect with their audiences. Her mission is to build stories that empower, entertain, and inspire people on their wellbeing journey.

A dual American-Australian citizen, Jamie currently lives in Seattle, Washington with her husband Jason and rescue dog Riggs. With a background in health, fitness, and marketing, Jamie founded Brave Moon Podcasts in 2021 after starting her first client project during the COVID-19 pandemic in 2020.

Prior to founding Brave Moon Podcasts, Jamie worked extensively in the health, fitness, and wellness marketing space. One of her most notable early successes was producing the Virgin Active podcast "Active Minds," which achieved over 30,000 listens across 60 countries. She has also led comprehensive video production campaigns, including conceiving and executing a photo and video shoot featuring Sir Richard Branson that drove significant brand visibility. Additionally, Jamie successfully increased organic social media following by over 120% across multiple platforms and introduced TikTok to major fitness brands.

The name "Brave Moon" comes from the inspirational quote "How brave the moon shines, outnumbered by the stars," which reflects Jamie's mission to help people feel brave enough to share their stories through podcasting. She also hosts her own podcast called "Fearless Podcasting," providing guidance on launching and growing health and fitness podcasts. Jamie describes herself as a foodie who loves a good sweaty workout and perfecting her Spotify playlists.

Chapter Timestamps

[00:00] Welcome & Introductions

[02:52] The Origin Story of Brave Moon Podcasts

[04:20] Podcasting as Marketing Strategy

[07:24] Cutting Through Digital Noise

[08:38] Social Media Strategy & Parenting Philosophy

[12:06] The Fitness & Wellness Niche

[13:34] Engagement Tactics & Platform Psychology

[17:05] Content Moderation & Platform Responsibility

[20:54] Networking Through Podcasting

[26:36] SEO & Content Strategy

[28:11] Studio vs. Remote Recording

[35:40] Authenticity vs. Production Value

[36:20] AI's Impact on Podcast Production

[39:26] Interview Techniques & Story Structure

[45:14] Consistency vs. Quality Debate

[51:13] Getting Started: DIY vs. Professional Help

[57:26] Launch Strategy & Monetization

[59:16] Technical Setup & Best Practices

[1:02:01] Music, Intros, and Production Elements

[1:06:11] The Future of Podcasting

[1:08:50] Launching a Podcast: Step by Step

[1:18:49] Introducing: Podcast Launch in a Day

Resources & Links

Podcasts:

Virgin Active Minds, Serial, National Park After Dark, We Can Do Hard Things, Fearless Podcasting

Companies:

Virgin Active, Riverside.fm, Spotify for Podcasters

Connect with Jamie

Website: BraveMoonPodcasts.comLinkedIn: Jamie KennedyInstagram: @about.jamieCompany: Brave Moon Podcasts